FLAM

Quickstart

One lookbook, end to end — from an empty collection to a developed set, in the order the house expects you to work.

The fastest way to understand the house is to develop one lookbook. It is six choices, and most of the time is you looking at a frame and deciding whether it is right.

1. Put something in a collection

Open Collections, make a folder called something like "Kids summer 26", and drag your files in. Whole folders work. Phone photographs work. You do not need good photographs yet. The record is what matters at this stage.

The house reads every frame, tags it, and proposes which files are the same garment from a different angle. Walk the review sheet and approve. Nothing is filed until you do.

2. Start a lookbook

Open Lookbook and choose, in this order:

  1. Models — from the board, or one you brought. See Models.
  2. Pieces — from the collection you just made.
  3. Ground — the set. See Grounds.

3. Lock the frame

The house develops one reference frame and shows it to you. This is the decision that matters. If the stance, the light and the fall of the garment are right, lock it. If anything is only nearly right, change it and look again. A fourth attempt here costs one frame. A whole set built on a compromised reference costs the set.

4. Choose the variations

Pose, full-length or medium, and a note where you actually have one. A medium shot will not ask you for the shoes.

5. Develop, and walk away

Runs happen concurrently and survive a refresh. Start another lookbook while this one works, or close the tab. The Darkroom holds everything in progress, and the house emails you when the set is done.

Nothing hangs there yet

An empty Darkroom, an empty collection and a shelf with nothing on it all say the same thing. It is not an error.

Then

  • Doing catalogue work rather than campaign work → Packshots.
  • Repeating the same treatment over a folder → Workflows.
  • Running any of this from your own system, or an agent's → the API.